The Buzz On B2B: Email Is Tops For Both Acquisition And Retention

by: Ray Schultz
2021-04-07
Source: MediaPost
04/07/2021

Writing an Email on a Cellphone by Mary Cullen is licensed under Flickr CC BY 2.0

Email remains the top tool for both retention and acquisition in B2B, but search may be coming up on the inside, judging by MeritB2B’s Q1 2021 Marketing Trends Report.

Pre-pandemic, 66% used email for new customer acquisition, 59% utilized search and 52% direct mail.

Since January 2020, 20% have added search, 17.5% targeted display and 10% email. Also, several tried webinars.

Source: MediaPost