The 5 Biggest Email Marketing Mistakes That Are Costing You

Currently, more than 316 billion emails are estimated to be sent out daily. Regardless of the industry you’re in or what type of business you run, email continues to be one of the most cost-effective methods in marketing. It offers good ROI and incredible reach.

Nevertheless, that’s only true if your emails aren’t going directly into someone’s trash bin, getting marked as spam, or blocked. This is why it’s important to always be up to date on industry best practices, which can help you avoid making crucial email mistakes.

The 5 Biggest Email Marketing Mistakes

There’s a finite opportunity for building an email relationship with your target audience, and it’s very competitive. Hence, it’s essential to get email marketing right. All it takes is for your customer to make one simple click and “unsubscribe” from your mailing list for that relationship to be over.