TECH TALK WITH MIKE: Why email marketing is still relevant

If you’ve asked yourself whether or not to seriously prioritize email marketing in 2021, you’re not alone. It’s a question many marketers ask — every year. You may even come across a few articles claiming that “email marketing is dead.”

Email is still an active marketing tool. Indeed, it’s still one of the most important digital marketing strategies. If you’re in doubt, consider the following: It’s still the best way to engage customers

“What about social media?” one would ask. Well, according to Opt-in Monster, the majority of customers prefer to receive promotional and other marketing messages via email. In the Opt-in Monster survey, 60% of consumers said they are happy to receive promotional messages via email, compared to only 20% for social media. The figure is even higher in B2C marketing, where 74% of customers prefer email over social media.