As your small business grows, at some point you’ll need to take your marketing strategy to the next level. While many leaders of new and small businesses are used to taking on a variety of roles, there will come a time when it makes sense to pass marketing roles on to the experts.
Doing so is vital for making sure that your business continues to develop new customers, build its brand, and stay competitive in its industry.
For many leaders the realization that they need to work with marketing professionals leads to questions of whether to turn to a marketing agency or hire an in-house marketing team. There is no right answer to this question, as it depends on the business’s resources and needs. That said, there are a few issues that leaders should consider when determining whether to hire a marketing agency or to develop an in-house team. Here are a few key factors to think about.