Pandemic Tempo: The Challenges Faced By Brands And Consumers

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  • Source: MediaPost
  • 03/12/2021


Brands and consumers alike faced digital upheaval during the pandemic last year, according to a study from Acquia -- Design Resilient Digital Customer Experiences In Disruptive Times.

Of the consumers polled, 74% say their digital experience with brands changed during the COVID-19 surge.

For example, 42% used email more than in 2019, providing brands with an email marketing opportunity.

Source: MediaPost
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