Not In My Inbox: Consumers Say, 'We Didn't Sign Up For These SMB Emails'

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  • Source: MediaPost
  • 03/01/2021

There’s a simple reason why many consumers opt out of marketing emails: They never signed up for them in the first place, according to 7 Email Optimization Tips For Small Businesses, a study by The Manifest. 

Of the consumers polled, 23% opt out when they haven’t subscribed. This means that almost a quarter of small businesses are emailing people who haven’t given their permission. 

And this could be dangerous. “Sending marketing emails to individuals who have not ‘opted in’ through a past purchase or a specific form is not only poor customer service, it could also mean potential legal consequences for the business,” the study warns.  

Source: MediaPost
Woman on laptop by MadFishDigital is licensed under Flickr CC BY 2.0

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