McDonald's team admits workload on hated AI Christmas ad 'far exceeded' live-action shoots



Another advertiser wants consumers to know how hard people worked on its artificial intelligence-driven ad.

Sweetshop Films is behind the recently pulled McDonald's Christmas commercial that appeared on YouTube but lasted only about four days before being dropped like a hot Christmas coal.

The ad was generated entirely by AI for McDonald's Netherlands, which took ownership of the fact that it was poorly received.

"The Christmas commercial was intended to show the stressful moments during the holidays in the Netherlands," the company said in a statement, per the Guardian.



assorted Christmas ornaments by JESHOOTS.COM is licensed under Unsplash unsplash.com

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