Marketing's Tech-tonic Shift: 90% Have Changed Their Digital Strategies

Marketers are doing some fancy footwork to keep up with post-pandemic changes, judging by The State Of Marketing, Seventh Edition, a study released Wednesday by Salesforce.

For instance, 90% have changed their digital engagement strategy since before the pandemic, 48% completely so.  

In addition, 45% have thoroughly changed their workflows and processes, 45% their organizational priorities, 45% their data management strategy, 44% their marketing channel mix and 44% their content strategy. And large percentages have somewhat changed these activities.