Marketing Mix: Is Email Marketing Dead? Not If You Stay Updated on Best Practices

Email marketing is a valuable component of any brand or business’s marketing plan. If you are interested in exploring opportunities within email marketing, we have put together a list of dos and don’ts to help maximize your email marketing results.

With a variety of communication platforms used every day by businesses and consumers, you may be wondering if investing in email marketing is beneficial to your marketing plan. Whether you are looking to build brand awareness, increase sales, build loyalty with existing customers, or generate new leads, email marketing is one of the strongest and most cost-effective messaging channels to invest in. If you are still having doubts, the results speak for themselves. According to Litmus, email generates an exceptional ROI, averaging $42 in sales for every $1 spent.