Marketing minute: What is Email Marketing?

What is Email Marketing?

Email Marketing is a form of digital marketing that uses email to promote a business’s products and services by delivering a message directly to the audience’s inbox. This marketing product has come a long way since its humble beginning. Once often labeled as “spam,” it can now be much more personalized and targeted, making it an excellent tactic for reaching both potential and existing customers.

It is important to note that email campaigns are based on individuals that have “opted in”, which means that the message will be seen by individuals who have chosen to receive these types of communications