Marketing Automation: What It Is and How It Affects Business Development

Today, various businesses are actively implementing marketing automation into their businesses. According to Cision PR Newswire, the marketing automation industry will reach $8.42 billion by 2027. This suggests that automation will become an important part of brand promotion in the market. In other words, without it, companies will no longer be able to be competitive.

In this article, we’ll explain in detail what marketing automation is, what opportunities it gives to your brand, and how you can implement it in your business.

What is Marketing Automation and Why Do You Need It

Marketing automation is the use of software to automate marketing processes in order to save labor force and time resources. Companies use marketing automation to send automated messages to customers via email, social media, and other communication channels.