Marketing And Tech Spending Are Rising This Year: CMO Council Survey

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  • Source: MediaPost
  • 01/25/2021

Most brands are spending more on marketing this year, according to "How To Get It Done In 2021," a study by the CMO Council. 

Roughly 66% anticipate a growth in spend, and 70% are allocating more dollars to technology. And only 25% will cut staff or restructure. 

The main areas of focus in 2021 are the customer journey, acquisition and conversion (50%), planning around digital growth strategies (36%) and campaign execution and measurement (35%). 

Source: MediaPost
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