Elon Musk recently appointed Linda Yaccarino as the new CEO of Twitter, but at a conference in April, Yaccarino grilled Musk on his tweets and content moderation policies on Twitter, providing insight into how she sees the platform. Yaccarino stated that advertisers should have a greater hand in shaping the platform’s policies, explaining: “Product development, ad safety, content moderation — that’s what the influence is.”
AP News
reports that before Elon Musk has named Linda Yaccarino, a seasoned NBC Universal advertising executive and a
former chair at the World Economic Forum, the two engaged in a spirited debate about the platform’s future. Yaccarino, true to her advertising roots, argued that advertisers need to have a greater level of influence on Twitter’s policies, which would likely involve self-proclaimed “free speech absolutist” Musk bending the knee to woke corporations with deep advertising pockets.