Level Up Your Trigger Marketing Strategy with Journey Mapping

As more startups are popping up and global leaders keep entrenching their positions even further, markets become increasingly concentrated and competition even more fierce. In 2020, 4.35 million business applications were submitted in the US alone, which is a 24% increase from 2019. When everyone is vying for customers’ attention, trigger marketing can help. A well-designed trigger marketing strategy can fuel business growth, and here’s how.

What is trigger marketing

Remember that time you were shopping online but didn’t complete the purchase for some reason? Chances are you also received an email reminding you of the items still waiting in the shopping cart. That’s trigger marketing in action.

In a nutshell, trigger marketing is a technique that aims to launch automatic sending of messages to actual or potential customers in response to an event. However, there is one caveat to it. Simply automating your emails, messages, and in-app notifications will not get you very far. Customers have unique needs, and they experience your product or services differently. So, it’s vital that you understand your customers first, their journeys and behaviors, pain points and expectations, as well as preferred channels of communications.