Whether your company goes to market as a B2B or a B2C or if you’re working for a non-profit organization, email absolutely needs to be a part of your marketing and communication strategy. Email is still one of the top marketing channels and provides one of, if not the highest ROI among all of the marketing channels. In fact statistics show that the average ROI for email marketing is $44 returned for every $1 spent.
In this post we’re going to look at some important components of email marketing and how you can use these components to improve the results that you’re getting from your effort.
Before they can open it they have to get it! 20% of email messages, on average, never get to the inbox!