How to Use Email Marketing to Develop Customer Personas

Business owners and marketers use a wide range of tactics to grow their lead lists and secure more sales. Despite the different strategies, there’s one that runs parallel through every company you can possibly imagine.

They spend time learning about their target audience.

Customers are the driving force behind every company. If you don’t know who you’re selling to, you’re going to have a hard time growing. Luckily, it’s easier than ever before to get to know potential customers through buyer personas.