How to Start Using Email to Market Your Small Business

The future of email marketing looks promising. By 2024, more than 4.4 billion people will have an email address. What’s more, 61 percent of consumers say email is their preferred channel to be contacted by companies.

Despite recognizing its potential, many small business owners find email marketing daunting. How do you choose the right sending platform? What should your emails be about? Should you wait for your list to grow before you send your first email?

These are all normal things to wonder about if you’ve never sent an email campaign or a newsletter. Small business owners who can’t afford to externalize this task often don’t know where and how to begin.