How to Stand Out in a Crowded Content Marketing Space

For more than a decade, content marketing has been a favorite marketing strategy for businesses of all sizes in nearly all industries. It’s straightforward, it’s cost-efficient and it has the potential to scale almost indefinitely, so its popularity is neither a surprise nor a secret.  

Entrepreneurs and marketers are often eager to begin a content marketing strategy, especially because it often takes years to see the full fruits of your labor. But there’s a problem.  

Content marketing’s popularity has turned into its greatest weakness — or rather, its most challenging aspect. When you enter the content marketing field for the first time, you’ll be directly competing with brands that have spent years, or even decades, cultivating their reputation, dominating the search engine results pages (SERPs) and cementing their authority and thought leadership.