How to Speak as a Storyteller, Not a Seller: 6 Brand Storytelling Tips

Who is an impactful brand? It’s not a seller, but a storyteller. These six experience-based tips can help you tell a better brand story.

Companies that have been listening to their customers on social media and other online channels might notice that people are less likely to trust brands that speak only about their products or services. Modern marketing is not about brands but people. A human focus becomes key. Therefore, a marketing story must deploy not around the product itself but around the people whom it targets and who have created it. Human connections matter more than ever.

Many companies struggle to tell good stories and build meaningful connections with consumers. To tell a story is not much of a challenge. To tell a great story is the art you must master well to make an impact. After assisting many companies in the US and the Asia Pacific in marketing storytelling, I understood one key thing – great stories are only told by brands that do care about the people they create their products for. The common good must be a basis. Otherwise, the story will lack a “soul” and cannot make an influence.