How To Personalize Email Marketing With Customer Journey Mapping

As more businesses shift towards more customer-centered values and business models, customer journey mapping is quickly becoming a rising star in marketing strategy.

Customer journey mapping does not guarantee better customer engagement on its own, but it can be an essential tool for gaining a deeper understanding of your customers’ wants, needs, and expectations.

Mapping can even help you anticipate what your customer base may want in the future — what business owner doesn’t want to be more attuned to their customer’s upcoming needs?