How To Get More Of The ‘Right’ Contacts On An Email Marketing List

Building a contact list is a key step companies must take before they can launch email marketing campaigns that help them reach and connect with their target audience and convert prospects into customers. To create an effective list, marketers must first convince consumers to join it and then retain their attention by consistently sending engaging content that inspires them to open branded emails when they hit their inbox.

Of course, if the majority of recipients simply delete a company’s marketing email—or worse, mark it as spam—the tactic isn’t only ineffective but also costly in terms of wasted time, resources and money.

To help guide marketers wanting to improve their company’s email list and ensure that it includes subscribers who are likely to be interested in their products and services, 15 members of Forbes Agency Council shared their best tips for building a list that achieves the results they’re seeking.