Are you looking for a way to take your content marketing strategy to the next level? If so, you need to figure out your average return on investment (ROI). Your ROI will let you know if your content is meeting the needs of your target audience.
Once you understand how much you make on each post or piece of content, you can start to figure out which marketing strategies are worth your time. Today, we are going to show you a formula that you can use to figure out your ROI in terms of sales.
After we reveal the formula, we will look at three other factors business owners and marketing should track if they want to see what kind of returns they are getting on their content marketing strategy.