How to Create an Email Marketing Calendar

As an email marketing consultant, brands repeatedly tell me that they know this channel is important, but they just haven’t focused on it. Unfortunately, when it comes to email, if you aren’t landing in people’s inboxes, then you aren’t on your subscribers’ minds. When was the last time you thought about a brand before they emailed you? 

Failing to focus on email marketing has worse consequences than just falling off your customers’ radar, however. After a brand tells me they don’t focus on email, I know what’s coming. Next, they say that they tend to send emails only when some executive thinks they should, and they then have to rush to get something out the door.

Oftentimes, those emails look nothing like the website and are a poor representation of the brand. This kind of slipshod marketing can tarnish your image in customers’ minds.