Creating a human connection is critical when it comes to building a long-term relationship. Think about it, the best relationships are built on honesty, mutual respect, and understanding.
Before you think we are going all Dr. Phil, take a minute to see how this applies to B2B marketing. When it comes to B2B relationships, the best, long-term relationships are built over time and founded on trust. As such, it’s important to remember that you are selling your products or services to another human being.
Here, we take a closer look at a few ways to evaluate your B2B marketing strategy to ensure you are focusing on creating a human connection with your prospects and clients, not just making a sale.