How Easy Is It for You to Get New Email Subscribers?

People today are pressed for time more than ever before. Whether they are opting into your email list by filling out a physical piece of marketing material or going online, they are in a hurry. Do them a favor and make it as easy as possible to join your list and receive your opt-in gift.

In most cases a full name and email is all you really need from your subscribers. This minimalist email list-building strategy continues to outperform multiple information requirements time and again, year after year.

You only need to think about your own experiences to understand why.