How Design Impacts Your Bottom Line and Why Everyone in Your Company Should Care About It

Design is the meeting of form and function to create meaningful experiences. Design is about the details that make our lives easier. Well-designed products, brands, customer experiences, and working environments have the power to transform employees and clients into an army of brand advocates. An army of brand advocates can help any company drive demand, deliver higher quality services and products and retain top talent and clients.

Below are key roles in any organization and why they should care about design.

As a C-level executive, you are responsible for carrying out the organization’s vision and growing its value. By leveraging design into all aspects of the business, from branding to operations, the C-suite can build more value by getting to market quicker with better products and services that gain more market share.