How Based is Your Knowledge?

Having an online knowledge base is becoming increasingly essential to the growth and success of businesses. According to research by Coleman Parkes, 91% of consumers said they would use an online knowledge base if it were available and tailored to their needs. Information is crucial.

Customers want to know the intricate details and because that information is made readily available by other businesses, it becomes a disadvantage for your business not to have one. Knowledge bases are so common now that customers actually expect businesses to provide them. A detailed and diverse knowledge base will substantially improve the quality of your customer service.

A knowledge base is a centralized online database that provides information about your business. The information provided in a customer base could be about a service or a product. A knowledge base enables you to gather and make information available to your customers and even your employees. It enables customers to access important information without having to go through the stress of contacting your business. From details about a product or service your business provides to frequently asked questions, a knowledge base enables you to provide your customers with as much information as you possibly can. This feature will help your customers understand your products and services and solve any problem they may have with accessing your services. This will also reduce the amount of reactive customer service you’ll have to do.