Google Stops More Than Half The Clicks

Some 64.82% of Google searches in 2020 ended without the searcher clicking through to a web site on mobile and desktop, up from 50% in June 2019, according to analysis published Monday. 

“That number is likely undercounting some mobile and nearly all voice searches, and thus it’s probable that more than two-thirds of all Google searches are what I’ve been calling “zero-click searches,” wrote Rand Fishkin, CEO at SparkToro.

Fishkin wrote that on desktop, 46.5% of the searches did not result in a click, compared with 77.2% on mobile devices.