Growing an e-commerce business can be summed up in two words—digital marketing. Companies are placing their ads where eyeballs are: Instagram, Facebook, YouTube, TikTok, Pinterest and other platforms. Brands that have effective social media campaigns are seeing major returns. You need more than a good product to see a spike in revenue from digital advertisements. Many startups are losing money creating lackluster ads or failing to analyze their metrics to reach their target demographic.
If you are starting out or struggling to create an effective campaign, here are 5 tips to grow revenue through digital marketing.
Use Relevant Content
Long gone are the days when companies needed big marketing dollars to produce advertisement campaigns. Today’s social ads look less like cinematic TV commercials, and more like organic content anyone could create with an iPhone and basic editing software. Large and small businesses are using customer or influencer testimonial videos or shooting videos from their phone, adding subtitles, music and uploading the content as an ad. When done right, this approach translates to customer acquisitions.