During the Covid-19 pandemic, it’s been harder to build and create new business when you can’t communicate with people in person. With fewer opportunities to meet clients and customers, you need to focus on how you can creatively and consistently reach people in ways that may be new to you.
Business owners are increasingly relying on digital marketing to promote their business, but many of them have never learned how to optimize their online platforms. If you don’t know where to start, it can be especially difficult to create a digital marketing strategy to meet your business’s needs during the pandemic.
Here are some ways to help your business communicate effectively online:
Optimize your digital footprint.
What your business looks like online can be called a “digital footprint.” It consists of the places your business is listed or featured including your website, social media channels and directory listings (such as Google My Business (GMB), Apple Maps, Yelp, etc.). Search algorithms look at all of these things to help people find your business, which is why you need to make sure they’re all claimed, optimized and reflect the current status of your business to communicate your brand messaging during this time.
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