Facebook launches new tools to “combat climate misinformation”

The world’s largest social network, Facebook, has announced plans to increase its elevation of “authoritative climate information” and expand its “fact checking” of content that it deems to be climate misinformation.

Facebook will expand its fact-checking tools by increasing the availability of its “Climate Science Center” (a page that contains “factual resources from the world’s leading climate organizations and actionable steps people can take in their everyday lives to combat climate change”) to 165 countries and expanding its “Climate Inform Labels” (labels that are added to Facebook posts and link to posts from the Climate Science Center).

The tech giant has also launched a “Climate Science Literacy Initiative” that will “pre-bunk climate misinformation” by running ads that “feature five of the most common techniques used to misrepresent climate change.”