Facebook Emails Reveal Company Knew Of Inflated Metrics, Marketers Argue

In the fall of 2017, Facebook Chief Operating Officer Sheryl Sandberg allegedly “acknowledged in an internal email” that she was aware of problems with the company's metrics regarding the potential reach of ad campaigns.

The following year, a different executive -- Facebook's Potential Reach Product Manager -- proposed a revision to the metric, but others at the company turned down the proposal because they thought it would have a “significant” impact on revenue, according to court papers.

The executive allegedly responded: “It’s revenue we should have never made given the fact it’s based on wrong data.”