Facebook Announces That it Will Reduce Political Content in News Feeds as Part of a New Test

This is big. Today, Facebook has announced that it will launch a new test that will see a reduction of political content in people's news feeds, in response to concerns about the impacts of divisive political debates on the platform.

As explained by Facebook:

"As Mark Zuckerberg mentioned on our recent earnings call, one common piece of feedback we hear is that people don’t want political content to take over their News Feed. Over the next few months, we’ll work to better understand peoples’ varied preferences for political content and test a number of approaches based on those insights. As a first step, we’ll temporarily reduce the distribution of political content in News Feed for a small percentage of people in Canada, Brazil and Indonesia this week, and the US in the coming weeks."