Everything But The Cookie: What Brands Are Doing To Drive Great Customer Experiences
- by: Ray Schultz
- 2021-09-22
- Source:
MediaPost
- 09/23/2021
Business plan by Jack Sem is licensed under Flickr CC BY 2.0
Email marketers are not the most popular people in America.
Among consumers, 79% wish email offers were more relevant, and 71% that they were more timely, according to Revisiting the Gaps In Customer Experience, a two-part study from Redpoint conducted by the Harris Poll.
But it may be even harder to stay relevant in email or any other channel if third-party cookies disappear.
Source:
MediaPost
Business plan by Jack Sem is licensed under Flickr CC BY 2.0
