Emojis are deemed unprofessional when used in workplace emails, but not in marketing messages, according to a report by Clutch.
This contradicts studies by Worldata showing that emojis are overused in marketing emails. But Clutch argues in a blog post that emojis can become “part of a company’s brand.”
“Along with that extra nudge, emojis can also become part of a company’s brand,” it states. “You know a weekly promo sale from your favorite clothing store is coming when the fire emoji hits your inbox.”
Sonya Schwartz, founder of relationship advice blog Her Norm, believes emojis are useful in a marketing context.