Email Marketing vs Social Media Marketing: Which One’s Best for You?

Email Marketing and Social Media Marketing are two of the important components of digital marketing. Email boomed in the 1990s, has stood the test of time, and to date, is still preferred by marketers for direct marketing. In fact, in the B2B space, around 86% of business professionals prefer to use email when communicating for business purposes (via HubSpot), 59% count email as their most effective channel in terms of revenue generation (Myemma), and nearly nine out of every ten marketers use email marketing to distribute content organically. Hence, it would be right to say that email marketing isn’t going anywhere anytime soon.

On the other hand, a decade late to the party, social media has conquered the current digital world. With the vast availability of the internet and smart handheld devices, social media has taken the digital world by storm and has caught the keen eyes of marketers. An average of three hours is spent by a person per day on social networks and messaging, as per Globalwebindex, 2019. Emarketer, in 2019, also categorized the users on social media as 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers. As our reliance on digital media continues to grow, social media is too going to stay with us for a long time.

So if both mediums are great which one should you choose? Would it be a good idea to pick a side or favor one over the other? Or it would be better to create a balance between the two? Let’s compare the dynamics of the two and find out which side should you choose.