Email Marketing Trends: What's New in the World of Email in 2021

It's safe to say that 2021 will be an interesting year. The world will come out of a pandemic, and we're all going to have to figure out what our post-pandemic normal looks like.

In 2020, email marketing, like everything else, underwent some major shifts. The shared world trauma had marketers sending out empathetic text-based emails from CEOs and figuring out how to respond to changed consumer behaviors.

Going into 2021, marketers are looking to build off the successes and learn from the failures of 2020. With the past year's learnings in mind, there are seven emerging trends amongst email marketers across the spectrum of business types and sizes.