Email Marketing Trends for 2021

It will be no surprise that customer behaviour has changed over the last year due to the pandemic and this is no different for email marketing. The way in which customers now receive, view and interact with emails has shuffled due to customers having more time at home, and a bigger perspective of what they want to be spending their valuable time on. Companies must therefore play close attention to their customers, analyse their email behaviour and observe their natural buying behaviour for which they can then use email to generate conversions.

The increase in internet traffic over the past year saw a significant increase in email open rates but a fall in click-through rates due to the sensitivity of emails with no CTAs, however, email continued to act as a source of communication and connection between brands and consumers throughout the continuous pandemic.

So what are the biggest email marketing trends happening now, now that we are more than a year on from the moment the world changed forever?