Not long after the first email was sent in 1971, marketers began using this digital communication channel to engage with customers. Fast forward 50 years and email has become one of the most powerful marketing tools for building customer relationships, increasing brand awareness and driving sales.
One of the reasons for this is the ubiquity of email. A Radicati Email Statistics Report estimated that the number of worldwide email users would top 4 billion by the end of last year, representing more than half the world’s population. That number is projected to grow to over 4.4 billion by the end of 2024. The report also forecast the number of business and consumer emails sent and received per day to grow to over 361 billion by year-end 2024.
For marketers, these statistics translate to both a tremendous opportunity to reach customers and potential customers and a significant challenge for rising above the noise.