Email Marketing Isn’t Dead: Your Guide To Boosting Email ROI With Relevance Improvements

Email marketing doesn’t get the appreciation it deserves. While SEO and voice search often hog the spotlight these days, old-fashioned email marketing still brings in higher returns, according to business owners. 

In fact, a 2019 survey found that over 70% of marketers believe email marketing generates “good” or “excellent” returns as a marketing channel — a higher satisfaction rate than both paid search and organic SEO.

If you’re already leveraging email marketing but aren’t getting the results you want, you might have a relevance problem. As the owner of two digital marketing companies, I’ve helped countless clients optimize their email marketing strategy by following these key guidelines and techniques.