Email Automation: The Driving Force That Accelerates Business Growth

Email marketing is consistently giving the best ROI among all digital marketing channels, and 2021 is not going to be an exception to it. An estimated 319.6 billion emails will be sent and received each day in 2021, with ROI projected as high as 4400%. That’s a highly promising figure but sending out emails in such huge volumes is impossible without email automation. 

It helps businesses get in touch with their customers and propels their growth through facilitating engagement, client servicing, and sales. Today, we will understand how you can use email marketing automation to accelerate your business’ growth. All you need is email campaign blueprints, HTML email marketing templates, and email marketing software. Read ahead to know more on the subject.

What Is Email Automation 

Email automation refers to user actions as predefined ‘triggers’ for sending an email. It is often personalized and serves the interest of the receiver. Predefined workflows are used to achieve email automation, and the email automation software generates user-specific data with each interaction. 

You can also schedule emails to particular segments of your subscribers. Thus, you can reply to customers’ “forgot password” requests, welcome new subscribers, and send marketing offers to disengaged subscribers and much more without doing it manually.

The Email Automation Advantages That Help Your Business Grow

Email automation generates abundant growth opportunities for businesses as they can execute many operational tasks without it costing them an arm and a leg. For instance, the email marketing software helps build personalized emails using dynamic content blocks to foster healthy relationships with subscribers. 

They segment your readers based on their recent activities, purchases, and engagement, so your marketing efforts are always targeted towards maximum results.