Don't Wait Until Spring for Email Cleanup: Two Must-Dos for Marketers

Here's the cold truth: Every day you neglect to clean your email marketing program data is one more day of damage you could be doing to your email sender reputation.

We said it was cold!

Your email sender reputation is dependent on your following of best-practices. Are you emailing people only if they consent to receiving your email? Are you removing bad data, such as addresses that bounce? Are you sunsetting addresses that show no engagement within a reasonable period?

Email and data are inextricably linked, and if you're going to start 2021 on the right foot, your email marketing data needs to be pristine. Why? Because competition for attention in the inbox is greater than ever, email volume is at record highs, and you can't afford to be subject to the consequences of a poor sender reputation. After all, you don't want to end up on a blocklist and have zero email reach your recipients...