Create a winning email marketing strategy to enjoy the best ROI of any marketing strategy. Yet, email marketing involves a complex web of actions, from attracting subscribers to maintaining a connection that reduces churn to deliver profits. Today, we’ll break down this complexity to deliver optimal results from your email marketing strategy.
Email marketing delivers great ROI, an average of $42 for every dollar spent on this strategy, making email marketing a MUST for businesses regardless of market, product, or price range. Email marketing, done right, provides a means to build loyalty among your customers, encourage purchases, and nurture leads leading to new customers.
- 73% of millennials prefer email communication from businesses
- 78% of marketers saw increased email engagement over the last 12 months
- 80% of marketers say email marketing improves retention
- 59% of respondents say email informs their purchase decisions
- 31% of marketers say email is the best way to nurture leads
Yet, many businesses either don’t bother with email marketing or don’t get the full value from their email marketing efforts.
If you’re one of those businesses who aren’t using email or don’t feel you’re doing as much as you can with your email marketing strategy, read on to learn how to create a winning email marketing strategy to rock your business.
