Content marketing is a well-established discipline for generating inbound leads through keyword targeting and other methods. And since you're reading this on MarketingProfs, you probably don't need me to tell you what content marketing does and what it's good for.
But what about thought leadership?
To some, the term sets off an instant buzzword alarm. Others assume thought leadership and content marketing are the same thing, which isn't the case—although the two can be used together to good effect.
In this article, I'd like to provide a little bit of clarity about these two powerful forms of marketing, including how they're alike and how they're different.