Congress Targets Google and Facebook Over Ad Monopoly

Tech monoliths Google and Facebook are closer to being held accountable with bipartisan legislation in Congress that aims to reign in their ad monopoly.

The Competition and Transparency in Digital Advertising Act, introduced by Sen. Mike Lee (R-UT), would “restore and protect fair competition” in the digital advertising industry that is largely dominated by these two massive monopolies.

“This lack of competition in digital advertising means that monopoly rents are being imposed upon every website that is ad-supported and every company — small, medium or large — that relies on internet advertising to grow its business,” Lee said. “It is essentially a tax on thousands of American businesses, and thus a tax on millions of American consumers.”