Buy Small Fry: Consumers Turn To Mom & Pop Brands During Pandemic

It sounds counterintuitive given all the shuttered retail storefront in cities, but consumers were drawn to small businesses during the global health crisis, according to Small Businesses & The Pandemic, a global study from Sendinblue, conducted by CITE Research.  

In fact, 44% have been purchasing more from small brands than they did prior to COVID-19, and younger people more than anyone.

That includes 46% of Gen Z and 51% of millennials. Only 8% plan to spend less. 

The biggest drivers were wanting to help the local economy (57%) and feeling a greater bond with small businesses (52%).