Buy Small Fry: Consumers Turn To Mom & Pop Brands During Pandemic

  • by:
  • Source: MediaPost
  • 06/24/2021


It sounds counterintuitive given all the shuttered retail storefront in cities, but consumers were drawn to small businesses during the global health crisis, according to Small Businesses & The Pandemic, a global study from Sendinblue, conducted by CITE Research.  

In fact, 44% have been purchasing more from small brands than they did prior to COVID-19, and younger people more than anyone.

That includes 46% of Gen Z and 51% of millennials. Only 8% plan to spend less. 

The biggest drivers were wanting to help the local economy (57%) and feeling a greater bond with small businesses (52%).  

Source: MediaPost

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