Branding Basics For Building a Brand That Rocks

When you think of branding typically think of design, logos, and positive attributes assigned to products based on advertising and associations communicated in those ads. To some extent, that is branding, visual branding if you will. Visual branding is a very important aspect of branding a business but there is more to it than just aesthetics; much more. Branding is a vast topic, but in a nutshell, it is the experience and perception of your business, but more on that later. Today, we share some aspects of branding basics to get you started on this other type of branding.

Branding basics

Visual branding

Looking first at visual branding as the first of our branding basics. We see that large companies often spend millions of dollars with a branding agency to get their visual brand right. Visuals are the first thing anyone sees related to your brand, so that visual image is important. It is the first point of contact with a customer, the first piece of your branding puzzle that starts to build trust with customers.