Boomtown Metrics: Email, Text And Push All Saw Gains In 2020
- by: Ray Schultz
- 2021-02-05
- Source:
MediaPost
- 02/08/2021
Conversion rates peaked by over 100% in 2020 — for email, SMS and push, all three, according to Omnisend’s 2020 Ecommerce Statistics Report: Email, SMS & Push Messaging Insights For 2021.
Email promotional campaigns experienced a 108% hike in conversions for DTC brands, while SMS rates saw a 102% increase.
And web push notifications drew a 28% conversion rate — almost a 500% boost.
SMS message sends grew by 378% more, and push notifications grew by 1000% YoY.
Source:
MediaPost
