Apple Loves China: Launches ‘Year of the Tiger’ Themed Earbuds for Chinese New Year

Beats Studio, the high-end consumer audio company founded by rap producer Dr. Dre and later acquired by Apple, is launching a special “Year of the Tiger” edition of their Beats Studio Buds to celebrate the Chinese Lunar New Year.

Founded in 2006, Beats was acquired by Apple for $3 billion in 2014, in what is still the largest acquisition in the tech giant’s history.

“We’re celebrating the Lunar New Year with our special-edition Beats Studio Buds,” announced the company on its official Twitter account. “As a tribute to the Year of the Tiger, the Buds feature an all-red design with gold tiger print accents. Out on January 1st!”

Regular Beats Studio Buds retail for approximately $119 to $150 in U.S. stores. The Year of the Tiger-themed buds will retail for 1099 yuan in China, or roughly $170.