An agile marketing plan is essential to long term customer success

We’ve long been told that the only thing constant is change, but no pithy phrase could have prepared us for the tidal wave of disruptions that came with the year 2020.

The onset of the pandemic changed the world at a breakneck pace – online sales grew 43% in the first three months alone – and companies have scrambled to adjust their marketing strategies along the way. In this attempt to keep up, brands are making more noise but not necessarily more of an impact.

The average person is consuming more media than ever, but as new technologies and evolving behaviors continue to unfold against the backdrop of a global pandemic, how can marketers ensure that their brands are responding in ways that move the needle and truly resonate with customers?